One of the most valuable practices of successful product businesses is periodically stepping out of the day-to-day business to set the strategy for the coming 12-18 months. Rising above what you can currently see gives you a renewed purpose and helps align your team. That improves their effectiveness which ultimately gives you, the wise business leader, more speed and freedom.
Product businesses in every stage of their journey have benefited from our Strategy Intensives. This fast-paced way of working is terrific for anyone who wants to get a lot accomplished in a short period of time!
Your private Strategy Intensive will provide expert insights, structure, and current best practices for products as you add distribution channels or increase your sales.
In this massive whiteboard meeting, we focus completely on your product, your business, and your goals. Over the many years of delivering Strategy Intensives, we’ve crafted a proprietary method that keeps all types of people engaged throughout the day.
The result is a 12-18 month roadmap with monthly actions to guide you, and your team, to your goals.
A new client was referred to us when they were already selling $15 million dollars per year. They had just lost $400,000 on a new product launch. That painful experience showed them a big hole in their new product strategy.
We worked with the executive team, picked new product direction, streamlined the product lines, and installed product development processes.
When we asked why they invested in working with us, the company's CEO wisely said, “We worked with you because you see way more businesses and what works, than we ever will. We’re inside our own bubble. Obviously what we were doing wasn’t going to get us where we wanted to go.”
The strategies and considerations for expanding your product business are different than other types of businesses. Balancing all the areas of business plus inventory and supply are essential. That’s why we recommend starting with a personalized 1-Day Strategy Intensive to dive into your key goals and the top priorities. This day is a combination of a private training workshop, mastermind, and business planning session.
After you schedule your Strategy Intensive, we’ll send you an NDA and a brief set of questions to answer.
While you’re doing that, our top-notch team goes into action. We’ll start researching trends, pricing, competition, and other factors as background for the day. You can also send over any samples, reports, or documents you want us to see.
Since the entire day revolves around you and your team, we’re able to customize the topics and agenda to your specific needs. You’re welcome to invite any of your team members for the entire day or part of it.
Typical topics some clients have requested include marketing messages, packaging, sales, pricing/costing, manufacturing, team, intellectual property, infrastructure, joint ventures, capital, and use of funds.
Throughout the day we’ll take stretch breaks to keep your mind fresh and alert. It will definitely be buzzing with all the insights you’ll gain in 7-8 hours.
At the end of your Strategy Intensive, you’ll be given all the charts from the day.
We can, also, video record your Strategy Intensive for you at no extra charge. Many clients choose this option so they can refer back to it later.
By the end of the day, we’ve mapped the strategic steps to overcome obstacles to your product business' expansion. Clients typically have a 12-18 month roadmap with monthly actions to reach their goal.
Plus, all our work together is held as confidential & covered with a legal Non-Disclosure Agreement to protect your proprietary business information and intellectual property i.e.: patents, trademarks, and copyrights.
This interactive whiteboard meeting is a combination of a private business planning meeting and training workshop.
The entire day revolves around you, your products, and your team. Our proprietary process allows us to customize the topics and agenda to your specific needs while giving you the benefit of over 30 years in product businesses. Typical meeting segments can include pricing and costing, marketing messages, production, engineering, intellectual property, finding investors, and more.
Our top-notch team goes into action way before you ever walk into the room.
You will be sent a questionnaire once your meeting is scheduled.
We research trends, pricing, competition, and other factors as background for the day.
We personally review any materials you want to send over like sales literature, pricing, costing, packaging, or any other documents.
By the end of the day, you’ll have a clear road map separated into monthly actions designed for your product and goals.
Logistics - There are two options for how the meeting is delivered:
Video Conference – Use our fantastic video conferencing system. It can host up to 25 computers at once.
Our Boardroom – Come take over the board room in our Pasadena, CA offices. You’ll be treated to a delicious working lunch and healthy snacks throughout the day
Bonus! You’ll get to keep all the charts from your day and preliminary research we’ve done for you. We can even record the day for your business' internal use if you choose.
"LIST OF ACCOUNTS WE'VE GOTTEN GOES ON AND ON."
Listen to our client, Jeff Dahl, give an update on what's happened for LoopRope, BuoyRope, and LoopClip after we corrected their strategy, product assortment, and profit margins during the Product Success Program.
Imagine coordinating your strategy, actions and team in one day. That's what we're up to! Investing in a Strategy Intensive provides:
Pre-meeting research and preparation
Customized 1:1 Strategy Intensive for 8 hours
Invite as many team members as you want
Charts from the day
Meeting recording for your business's internal use
“Amy is ahead of the game when it comes to innovation, creativity, product management, and seeing a product launch from the incubation stages to store shelves. Amy and I came into each other's life when I felt I was stuck in my product marketing plan. She helped me re-energize my brand, gain traction and momentum in the marketplace and see to the sales success of my product. I went from online retail to big box stores and Amy helped me to put systems in place to manage it all. She is incredibly knowledgeable about the Product To Profits steps to success. Amy is the real deal!”
We know some clients might be working with us before they have filed for patents, trademarks, or other intellectual property. To ensure that we have a great working relationship with you we always send over a standard NDA you can sign online. Our system lets us know that it's ready for us to countersign and then sends the final version to us both.
If you choose to fly into Southern CA we recommend coming in the day before and planning to stay for two nights. The all-day meeting is approximately 8 hours long with a working lunch however it may run long. Please take that into consideration when making travel plans. There are fantastic hotels and restaurants within walking distance of our office.
It's your choice whether you'd like to use our video conference system or come to our offices in Pasadena, CA. The all-day meeting is approximately 8 hours long with a working lunch however it may run long.
Unfortunately, no. We simply can't guarantee your actions, market conditions, and that your idea will work. That's why we have conversations up front to make sure it's a good fit. There is always a bit of risk in any new venture but we do our very best to lower that as far as possible.
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