THE TEAM

WHY WE DO WHAT WE DO.

There are simply too many good ideas and great products that go unnoticed, struggle or die in "could-have, should-have, would-have" land.

Years ago our founder, Amy Wenslow, realized that small businesses were taking much bigger risks than necessary to launch their product. In fact, small businesses were doing exactly the opposite of what the large companies she led product development for did. It was heartbreaking!

We believe that when everyone is living fully creative, vibrant lives doing work they love, then the entire world changes! That's what we're up to. Together.

Helping product businesses succeed with expert support

What makes us different

To start with, our clients sell in just about every imaginable way from all around the world.
Online, offline, television channels, social media shops, their own websites as well as sales platforms of all shapes and sizes.

While other people might preach one particular tactic for your product line, we have a host of tools in our toolbox for you. That means we can help you whether you want to build a product empire or license your idea out. We can guide you through the entire process of developing your product, getting it made, pitching to buyers or investors, and getting your virtual or actual cash register to ring. Plus, we can even do the entire project for you.

We have an in-depth knowledge of all areas of physical products from design through manufacturing, packaging, pricing and sales.

Let us match the right strategy and tools to the goals you have.

Online, Offline, Both! We've Got The Skills.

"When you set up support for the dream you want,

a whole new level of possibility is available."

Amy Wenslow

Meet Our Team

Amy Wenslow

A passionate champion of all things product, creativity, color and business, Amy's been making things her entire life. After rigorous training as a jewelry designer and goldsmith, she branched out into sales, marketing, operations and large volume manufacturing.

Now, decades later she brings all those creative talents and business knowledge to clients' projects every day. She's got a keen eye and mind that understands from the inside out what it takes for products to become real.

Amy is certified in Management Development for Entrepreneurs from UCLA's Anderson School of Business, an Alumni Ambassador for Goldman Sachs' 10,000 Small Businesses Program as well as holding a

BFA in design and manufacturing.

Founder/Chief Product Strategist

Steve Breitman

Steve has over 30 years of financial management experience as a Chief Financial Officer, Executive Director, Corporate Director of Management Reporting and Controller. He’s had management responsibility for 6 business sites with 175 employees and $20 million in revenue and reporting responsibility for 25 business sites with $120 million in revenue. He’s a Certified QuickBooks Pro Advisor who graduated Magna Cum Laude from the University of Texas at Austin with a BBA in accounting.

CFO

Jeff Fretz

Jeff successfully made the transition from 17 years as a Fortune 100 corporate sales trainer to supporting entrepreneurs. In the process, he combined his love of business, technology, and social media with an absolute genius for do-it-yourself projects, all kinds of tools, and photography. Now he leverages this rare blend of skills to support product creators worldwide at Products To Profits, Inc.

Director of Operations

Danica Lagunzad

With a knack for digital marketing and a drive to grow, Danica brings thoughtful support and consistency to the team. She enjoys learning new tools, fine-tuning systems, and helping brands build meaningful connections with their audience. Detail-oriented and dependable, she supports social media scheduling, email campaigns, website updates, and is a strong team player with an upbeat attitude.

Marketing Assistant

Ashley Hartson

With an attentive eye for detail and a passion for all things creative, Ashley brings a unique perspective to the team. She has a dedication to helping others thrive, working on behind-the-scenes functions, and makes a superb addition to the team.