Summer 2025 Business Insights: AI Trends, Ecommerce Strategy & Joyful Wins

$24.1 billion.
That’s how much was spent during Prime Week 2025 across online platforms.

Here’s the kicker:

• 47% of buyers used AI recommendations before making a decision
  

The message is clear—AI isn’t optional. It’s essential.
And if you’re ready to elevate how your business uses it, you’re in the right place.

Joyful Wins This Month

Hosting “Elevating Sales and Marketing with ChatGPT”
This masterclass brought so much energy! We explored how businesses can start using AI today for better sales and marketing results—with less stress and more confidence.
Want the replay when it’s ready? Send me the replay.

Friendship, Flowers, and a Tiara
A dear friend visiting from Tennessee reminded me how powerful our local community is. In under 30 minutes (and one great question asked in our office), I helped her find the exact kind of mover she needed.

And then… my friend Jen Garcia was named Citizen of the Year by the Rancho Cucamonga Chamber of Commerce—crowned with a black tiara and sash! I even walked away with a breathtaking centerpiece of red roses from Iris' Designs.

This is what business built on connection and community looks like. And I’m here for it.

What’s New in Business

ChatGPT Master Prompt
After nearly 100 custom sessions, this offer is still one of my favorites. Why? Because it works.
We help you build a repeatable, brand-aligned tool to use ChatGPT effectively in your business.
Clients have called it a game-changer for sales copy, email writing, and even strategic planning.
Learn more and grab your spot here.

New Blog Launch + Monthly Masterclasses
We’ve been posting new content every week on topics like AI, ecommerce, and growing a product-based business with strategy and soul.
Check out the blog and keep your eyes peeled for updates—we’re also launching monthly masterclasses soon.

Smart Tips for Smarter Growth

SEO is Now AEO (Answer Engine Optimization)
SEO is evolving—and if you’re not adapting, you’re falling behind. SEO has become AEO (Answer Engine Optimization). AEO focuses on how AI engines like ChatGPT, Claude, and Perplexity surface and summarize your content. That means your site’s structure, clarity, and intent matter more than ever. Yes, you still need SEO but there are massive changes to how websites are getting searched and accessed.

Case Study: We tested a few changes on one of our own web pages that was rather low traffic. The behind-the-scenes changes took about 10-15 minutes to do. Nothing changed that website visitors would see.

Results: Traffic to that web page went up 1,342% in 3 days!

Add Your Brand Voice to ChatGPT
Still editing every AI output? The problem’s not the tool—it’s the input.
Learn how to get better results by baking in your brand voice the right way.
👉 [Watch the 2-minutes video here]

Upcoming Events & Speaking

Book Amy to Speak at Your Event
I’m now booking talks for business audiences of all sizes—virtual and in person.
Topics include AI, ecommerce, product-based business, innovation, and women in business.
Let’s connect about your event.

The Ultimate Product Summit is Coming!
In September 2025, we’ll open registration for a powerful online experience:
21 experts, Q&A sessions, giveaways, and business breakthroughs.
Watch your inbox—this summit is built to move you forward.

Thanks for being here. Whether you’ve just discovered us or you’ve been walking this path with us for a while, I’m grateful you’re part of this community.

Here’s to warm days, cool ideas, and results that shine.

PS: If you’re ready to use AI more effectively in your business, start with the ChatGPT Master Prompt session. Grab yours here.